The Pop²
You walk into the cinema. It’s the new
blockbuster and excitement courses through your veins. You go to the counter
and buy your ticket, popcorn and your favourite drink. All is well. Then, BAM!
You run into a dilemma. You need to give the guy your ticket but your hands are
full and the floor is dirty. It’s a tricky situation to get out of and most of
us will deal with this throughout our lives, but we have the solution.
The brand new Pop squared is both a cup
and a popcorn bowl in one. The innovative design encompasses either a small,
medium or large cup to hold the drink of your choice, however, instead of a
flat lid, the lid curves up into a bowl shape. Depending on your drink size,
your popcorn will hold the standard amount of popcorn for small, medium or
large. An extra-long straw is added for convenience with double thickness so
there is no chance of getting soggy popcorn. The pop squared is disposable,
made of recyclable materials and cheap and will be sold at most cinemas
throughout the UK.
This is a great business idea because it
takes into account real life problems people face whilst also being cheap and
easy to make. I think the product would be extremely popular and would spread
fast through social media such as Instagram.
So there you have it, the Pop².
Why Did We Name It Pop Squared?
We called our
product Pop Squared (written with a small two next to the Pop) because it
includes a section for popcorn and a section for a fizzy drink of your choice
(fizzy drinks can also be referred to as pop, which is why we chose this word).
This product as a whole is very practical when it comes to cinema trips with
friends or family. “Pop” appeals to both British and Canadian buyers, as it is
a word commonly used in both countries, and is more well-known. The name also
sounds more sophisticated because it uses a mathematical term – squared. This
could appeal to the subconscious minds of parents accompanying children or just
general adults, therefore broadening the target market and increasing the
chances of them buying the product. The name is short, snappy and memorable,
and we hope to see it plastered over town in the near future!
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